I have developed the skills, knowledge and experience to grow a small business digitally from the ground up and to achieve greater efficiency and ROI for enterprise corporations.
I live for business growth, efficiency, analysis, data and presentation all while maintaining the human element.
Tools and Areas of Expertise:
Amanda is an outstanding PPC manager who really understands all the facets of digital marketing. She provides strong strategic advice and is able to quickly to execute creative and data-driven online marketing programs that deliver positive results.
Amanda was able to hit the ground running, and brought expertise and organization to a declining in-house PPC program. Her vast Paid Advertising knowledge and experience allowed her to set up many successful programs while at IHS.
When it comes to all things PPC, Amanda is a true expert. Her Google AdWords and Bing Ads knowledge are second to none. Amanda tackles challenging media programs with a pragmatic approach and knows how to identify and act on key data insights. Whether it be across paid search, display, or paid social, Amanda knows how to structure and manage a digital program for success.
Working with Amanda over the past year has been great. She immediately made a positive impact on the accounts that she was assigned. Her knowledge goes well beyond the standard SEM manager. She uses highly advanced tactics and tools including: Advanced Remarketing, Google Analytics, dynamic phone call tracking, and blending Tableau data (to name a few) which helps to provide the best analysis & strategy to all of her clients.
Amanda uses offline data (revenue) to influence her optimization decisions. She goes the extra mile to make sure that her clients understand which strategies & channels provide the best return on ad spend. She also looks out for the client's bottom line by making responsible choices on where to spend advertising dollars. For Amanda, everything ties back to the client's most important KPI (usually revenue) and she always exceeds clients expectations in that regard.
I would highly recommend Amanda, and she would make strong asset to any digital media team.
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