Has discovering some sort of SaaS ever inspired you to just up and create something new on a whim? That is exactly what Datafeedr did for me.
I’ve been itching for a new project in the past year, but I just never found the right one. Since I am one of those ABW people, you know, one of those people that “always be working“, not having a project to obsessively dive into has been a bit depressing.
I don’t know exactly how I ran into Datafeedr, but it happened during a workday. I believe I was doing research for one of my clients and found it out of the blue. I bookmarked it and revisited the website for a couple of weeks and one Saturday, sparks flew, I registered a domain, built a site and dove into building an affiliate website.
I have never been one for affiliate marketing, as the term always raised a stigma. The term affiliate marketing makes me thing of sales pages with the big long sales pitch and the quintessential “buy this now” at the end. They must work for some, but I find the pages awful. I even refuse to advertise them in my freelance PPC efforts. They are just so….tacky. No offense to those who have had success with this, as I genuinely admire those who have had success with that model.
I wanted to build an affiliate website that feels nothing like an affiliate website, if you know what I mean.
I have had an ecommerce website in the past, with my decade-long stint selling vintage clothing. I loved every second of it and have a significant amount of knowledge on how to both optimize an ecommerce site for an organic presence and market them. Marketing has never been the problem, it is more the inventory issue. Acquisition, storage, shipping…you know, the logistics of running an ecommerce business. Been there, done that and um…no thanks.
I always wanted another ecommerce website, and I always wanted it to be in the home goods industry. What I didn’t want to deal with was the logistics part. That being said, I pretty much decided that the minor dream wasn’t realistic…until Datafeedr, which is an absolute gamechanger.
The niche was important too. College degree #1 is in Interior Design and it has always been a little side-passion of mine. The niche I chose for this project is something I am passionate about and incorporate into my life, and that niche is neutral home furnishings.
If you want to explore a similar project, I highly recommend it be in a niche you are both passionate and knowledgeable about.
Datafeedr ( << yes, that is an affiliate link there) allowed me to have exactly what I wanted; an ecommerce store without the logistics. The excitement took over me and I conceived, built and launched a home furnishings brand and website in a weekend. Mind you, that weekend was during the “safer at home” order, so it isn’t that beyond the pale. But for those of us who understand the drive, it would have happened regardless of being “stuck at home”. I just added that disclaimer to seem a little less crazy. (read: I am actually that crazy).
So what is this Datafeedr you speak of? Well, I am glad you asked, because I am about to give you the quick and dirty.
Datafeedr is basically a link between a very large selection of affiliate network product data feeds and WooCommerce. It allows you to search multiple data feeds right from your WordPress dashboard and add them to your WooCommerce site…just like that.
If you ever wondered how to get a product data feed into WooCommerce, Datafeedr is the answer.
Of course, you do need to be both a member of each affiliate network and approved for each merchant’s program to get paid from these data feeds. Let’s just say I have been learning a lot about communication with affiliate managers for each brand I want to promote and I got myself approved for some very quickly. Still working on others, but give me a sec, you know? I literally launched my site on May 10th (and today is May 30th). Patience, y’all.
Regardless of those steps, the process has been very simple and I have been able to add many new products to my website as I am approved for new feeds. Since I started, I have added around 1400 products to my website very easily. Even with my incessant need to manually update my product descriptions to be unique, because you know…SEO.
I am going to be posting a lot more about what I am calling “The Affiliate Experiment”.
An experiment is exactly what this is, since it is new to me. I will also be posting in the future about Datafeedr tips, as I discover what to do, plugins I use and recommend and more. I even have public live dashboards for both Analytics and affiliate earnings I will share over time as well (if you’re lucky).
As a marketing expert, I will also share what I invest in to give this site a stronger presence (and shocker; it is not PPC advertising). Even though Google Ads is what I do for a living, I am refusing to use it for this project because a) I don’t want to and b) Most companies don’t like that (or flat-out don’t allow it) as it competes with their brand.
There will be some good stuff, as I plan to be really transparent about this project, and the transparency will include successes and failures (as there will be both). I hope to inspire someone else to tackle something so simple in their entrepreneurial journey.
Oh yeah, I am sure you want to see this magical Datafeedr powered site. Let me introduce Harlow and Bear.