Amanda Krause

Effective Digital Online Marketing Manager with over 16 years’ hands-on experience in B2B & B2C digital marketing operations in very competitive markets. Offering an array of skills in digital advertising, marketing, programmatic advertising, optimization, reporting, analysis, leadership and customer acquisition. Proven ability to deliver highly effective, measurable strategies to drive revenue growth as well as increase brand awareness and reputation across all channels.

Leadership of digital advertising strategy for B2B clients. Developing media plans, achieving key KPI, optimization and management of acquisition and ABM campaigns across multiple platforms, including programmatic, paid search, paid social, content syndication and display channels. Communicating results and managing client expectations.

Performed white-label freelance paid search campaign management for agencies including Clix Marketing, Aidan Taylor Marketing,  PPC For Small Biz and for independent businesses

Managed multiple client digital advertising accounts including the planning, launching and optimization across paid search, social and display channels. SEM and PPC advertising in Google, Bing, LinkedIn, Twitter and Facebook.

• Managed client relationships and expectations through consistent direct interactions.
• Compiled and analyzed data necessary to produce informative client reports.
• Monitored progress of ongoing campaigns and recommended innovative change as needed.

Pay Per Click (PPC) campaign setup and enhancement. Online media buys and optimization of Google AdWords, Bing and SEM through ongoing testing of ad copy, landing pages, bidding strategies, ad extensions and more.

• Tracked return on investment (ROI) of PPC campaigns through accurate management and implementation.
• Analyzed and reported results directly to clients.
• Offered performance recommendations to improve campaign effectiveness.

Creation, management and optimization of AdWords search campaigns for 130 small to medium business clients in the Eastern region of the United States.

• Conducted extensive reporting, integration and analysis for all clients.
• Improved click-through rate (CTR) and ROI for over 50 accounts in the Michigan region.
• Established a series of management and reporting spreadsheet databases to improve agency workflow process.

Creation, management, optimization and reporting for 50 clients via AdWords, Bing, Facebook, LinkedIn and Twitter.

• Delivered customized product and advertising strategy for each account.
• Performed search engine optimization (SEO) and social media management for each client.

Customer acquisition strategies for Google’s B2B products. Managed internal AdWords account for the APAC region.

• Created strategy for AdWords accounts in the $500K - $5M monthly budget range.
• Utilized extensive A/B ACE testing strategies to maximize results.

Provide leadership, strategic direction and management for all Search Marketing channels.

• Raised overall ROAS trend from .60 to over 2.50 for paid marketing channels.
• Increased website traffic by identifying and defining digital content to support customer needs.
• Enhanced marketing and reporting processes.

WordPress website development and maintenance. AdWords campaign, SEO and SEM management. Content writing and business development based on incoming website leads and quote requests.

• Reduced PPC cost by over 50% while increasing request for quotation (RFQ) conversion by over 10%.
• Developed WordPress website to increase RFQ conversion and improve overall company SEO.

Conceived and developed a worldwide e-commerce resale fashion boutique including photography and website design. Magneto, Shopify, 3DCart, CMS, mobile integration SEO, SEM, e-commerce writing and organic social marketing.

• Constructed SEO, email and social marketing strategies to develop successful business.
• Generated business management process that led to subscriber growth for e-commerce and two brick and mortar locations.

Certifications

Google Ads (AdWords) Certifications (Search, Display, Shopping Advertising, Mobile Advertising, Video Advertising)

AdRoll Pro for Agencies Certification  .  Centro Certified: Programmatic Strategies

Google Certifications (Analytics, Partner Specialist, Mobile Sites, Digital Sales)

Bing Accredited Professional