Amanda Krause

Senior Digital Online Marketing Manager

Leadership of digital advertising strategy for B2B clients. Developing media plans, achieving key KPI, results, optimization and management of campaigns across all paid media channels. Communicating results and managing client expectations.

Highly effective Digital Online Marketing Manager with over 15 years’ hands-on experience in e-commerce and digital marketing operations in very competitive markets. Offering an array of skills in advertising, marketing, website creation, search optimization, statistical analysis, leadership and customer acquisition. Proven ability to deliver highly effective, measurable strategies to drive revenue growth as well as increase brand awareness and reputation across all channels.

summary of qualifications

  • Digital Marketing
  • Advertising Campaigns
  • SEO & SEM
  • Google Ads (AdWords)
  • Conversion Rate Optimization
  • WordPress Website Design
  • Content Marketing
  • Data Analytics
  • Customer Acquisition
  • Lead Generation
  • Graphic Design
  • eCommerce

professional experience

Senior DIGITAL MARKETING MANAGER, Acquisition

SmartSearch Marketing, Boulder, Colorado (Remote)

Mar 2017 - Present

Leadership of digital advertising strategy for B2B clients. Developing media plans, achieving key KPI, results, optimization and management of campaigns across all paid media channels. Communicating results and managing client expectations.


freelance digital marketing

Nov 2016 - Mar 2017

Performed white-label freelance paid search campaign management for agencies including Clix Marketing, Aidan Taylor Marketing,  PPC For Small Biz and for independent businesses through the Upwork platform.


digital advertising manager

Closed Loop, Sacramento, California (Remote)

Feb 2016 - Nov 2016

Managed multiple client digital advertising accounts including the planning, launching and optimization across paid search, social and display channels. SEM and PPC advertising in Google, Bing, LinkedIn, Twitter and Facebook.

  • Managed client relationships and expectations through consistent direct interactions.
  • Compiled and analyzed data necessary to produce informative client reports.
  • Monitored progress of ongoing campaigns and recommended innovative change as needed.

ppc account manager

IHS Global, Denver, Colorado (Remote)

Jul 2015 - Feb 2016

Pay Per Click (PPC) campaign setup and enhancement. Online media buys and optimization of Google AdWords, Bing and SEM through ongoing testing of ad copy, landing pages, bidding strategies, ad extensions and more.

  • Tracked return on investment (ROI) of PPC campaigns through accurate management and implementation.
  • Analyzed and reported results directly to clients.
  • Offered performance recommendations to improve campaign effectiveness.

SEM Specialist

AdTaxi Networks, Denver, Colorado

Sep 2014 - Jul 2015

Creation, management and optimization of AdWords search campaigns for 130 small to medium business clients in the Eastern region of the United States.

  • Conducted extensive reporting, integration and analysis for all clients.
  • Improved click-through rate (CTR) and ROI for over 50 accounts in the Michigan region.
  • Established a series of management and reporting spreadsheet databases to improve agency workflow process.

PPC Manager & Webmaster

PPC For Small Biz, Boulder, Colorado (Remote)

Sep 2013 - Sep 2014

Creation, management, optimization and reporting for 50 clients via AdWords, Bing, Facebook, LinkedIn and Twitter.

  • Delivered customized product and advertising strategy for each account.
  • Performed search engine optimization (SEO) and social media management for each client.

marketing strategist

Google, Mountain View, California

Apr 2013 - Sep 2013

Customer acquisition strategies for Google’s B2B products. Managed internal AdWords account for the APAC region.

  • Created strategy for AdWords accounts in the $500K - $5M monthly budget range.
  • Utilized extensive A/B ACE testing strategies to maximize results.

ecommerce internet marketing manager

Shades Shutters Blinds, Castle Rock, Colorado (Remote)

Nov 2012 - Apr 2013

Provide leadership, strategic direction and management for all Search Marketing channels.

  • Raised overall ROAS trend from .60 to over 2.50 for paid marketing channels.
  • Increased website traffic by identifying and defining digital content to support customer needs.
  • Enhanced marketing and reporting processes.


Business development and internet marketing

PreciseCast, Denver, Colorado (Remote)

Jun 2011 - Nov 2012

WordPress website development and maintenance. AdWords campaign, SEO and SEM management. Content writing and business development based on incoming website leads and quote requests.

  • Reduced PPC cost by over 50% while increasing request for quotation (RFQ) conversion by over 10%.
  • Developed WordPress website to increase RFQ conversion and improve overall company SEO.

founder, ecommerce management, marketing, website design

Open Door Clothing, Colorado

Apr 2002 - Jun 2011

Conceived and developed a worldwide e-commerce resale fashion boutique including photography and website design. Magneto, Shopify, 3DCart, CMS, mobile integration SEO, SEM, e-commerce writing and organic social marketing.

  • Constructed SEO, email and social marketing strategies to develop successful business.
  • Generated business management process that led to subscriber growth for e-commerce and two brick and mortar locations.

education, awards and certifications

Bachelor of Science | Internet Marketing

Full Sail University, 2014

Honors: Salutatorian

GPA: 3.9/4.0

Associate of Applied Science | Interior Design

Arapahoe Community College, 20oo

GPA: 3.8/4.0


Certifications

Google Ads (AdWords) Certifications (Search, Display, Shopping Advertising, Mobile Advertising, Video Advertising)

AdRoll Pro for Agencies Certification

SEMPO Individual Member

Google Certifications (Analytics, Partner Specialist, Mobile Sites, Digital Sales)

Bing Accredited Professional