Effective Digital Online Marketing Manager with over 16 years’ hands-on experience in B2B & B2C digital marketing operations in very competitive markets. Offering an array of skills in digital advertising, marketing, programmatic advertising, optimization, reporting, analysis, leadership and customer acquisition. Proven ability to deliver highly effective, measurable strategies to drive revenue growth as well as increase brand awareness and reputation across all channels.
summary of qualifications
Senior DIGITAL MARKETING MANAGER, Acquisition
Mar 2017 - Present
Leadership of digital advertising strategy for B2B clients. Developing media plans, achieving key KPI, optimization and management of acquisition and ABM campaigns across multiple platforms, including programmatic, paid search, paid social, content syndication and display channels. Communicating results and managing client expectations.
freelance digital marketing
SEM Digital Marketing Consultant
Nov 2016 - Mar 2017
Performed white-label freelance paid search campaign management for agencies including Clix Marketing, Aidan Taylor Marketing, PPC For Small Biz and for independent businesses
digital advertising manager
Feb 2016 - Nov 2016
Managed multiple client digital advertising accounts including the planning, launching and optimization across paid search, social and display channels. SEM and PPC advertising in Google, Bing, LinkedIn, Twitter and Facebook.
ppc account manager
Jul 2015 - Feb 2016
Pay Per Click (PPC) campaign setup and enhancement. Online media buys and optimization of Google AdWords, Bing and SEM through ongoing testing of ad copy, landing pages, bidding strategies, ad extensions and more.
Sep 2014 - Jul 2015
Creation, management and optimization of AdWords search campaigns for 130 small to medium business clients in the Eastern region of the United States.
PPC Manager & Webmaster
Sep 2013 - Sep 2014
Creation, management, optimization and reporting for 50 clients via AdWords, Bing, Facebook, LinkedIn and Twitter.
Apr 2013 - Sep 2013
Customer acquisition strategies for Google’s B2B products. Managed internal AdWords account for the APAC region.
ecommerce internet marketing manager
Nov 2012 - Apr 2013
Provide leadership, strategic direction and management for all Search Marketing channels.
Business development and internet marketing
Jun 2011 - Nov 2012
WordPress website development and maintenance. AdWords campaign, SEO and SEM management. Content writing and business development based on incoming website leads and quote requests.
Conceived and developed a worldwide e-commerce resale fashion boutique including photography and website design. Magneto, Shopify, 3DCart, CMS, mobile integration SEO, SEM, e-commerce writing and organic social marketing.
education, awards and certifications
Bachelor of Science | Internet Marketing
Full Sail University, 2014
Associate of Applied Science | Interior Design
Arapahoe Community College, 20oo
Google Ads (AdWords) Certifications (Search, Display, Shopping Advertising, Mobile Advertising, Video Advertising)
AdRoll Pro for Agencies Certification . Centro Certified: Programmatic Strategies
Google Certifications (Analytics, Partner Specialist, Mobile Sites, Digital Sales)